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ABIA Company Spotlight As the ABIA continues to try to help billiard companies earn more money, this page was developed to give you some ideas that will help your business look more professional before the customer calls or comes to your store.

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Your customers want to trust the company they choose and Talk Is Cheap!
Take advantage of the tools available to you and stop losing customers.

The fact is that if many of us knew how many potential customers DID NOT call us after looking at our online presentation
we would not be so confident.

Your business serves mainly 1 time customers in the residential field. The ABIA feels it is important to highlight some companies who are thriving in our current economy. They thrive because they adapt and recognize the changes in our industry and customer shopping and buying habits. People are using the internet to find companies and advertising and promoting your company is the one and only thing other than word of mouth that will bring you the business that can sustain operations through difficult times.

Below are a few examples of what customers find online when shopping for pool tables or service. These companies take full advantage of every method of creating credibility for their businesses immediately because they know there might not be a chance to tell them all about their business over the phone, if a customer does not call they probably will not know anything about your experience unless you build this trust with them online. First impressions are the most important in a customers eyes and it is important for us all to build that confidence and trust as soon as they come into contact with our businesses's. Check out some of the ideas these companies have used to make best use of the tools they have to bring a customer into their businesses.

Craigslist	Examples of CL ads. Let's face it, we all tell our customers we are better than our competitors because that is what business is about but that's what we are all told when we are shopping also and we know it's not enough to tell our potential customers how good we are. Even though it might make us feel good, they hear it from everyone so use your ads like these companies to build instant credibility using the ABIA and other affiliations to show your customers you not only talk like you are serious but you participate in your industry also.
Other examples of Craigslist ads	Example 1 Example 2 Example 3 Example 4
Absolute Billiard Service Website	Great design and explanation of services gives a customer a great first impression and tells them you are a professional company.
Hot Frog Ad Online classified	Including your credentials on your online classified's also attracts buyers and customers that need moves and accessories.
Back Page Classified's	An example of how a company uses Back Page to promote their store and included their credentials and experience for customers
Crane's Billiard Service Website	Another example of a company showing their customers a professional business at the first impression.
Classic Billiard Service Website	This members website is laid out professionally with credentials included.
Beck's Billiards Website	Defines to their customers they are a certified company of the ABIA.
Atlas Billiard Service Website	Another great example of a company that understands what their customers want.
American Billiards Website	Displaying credentials breaks down doubts in the customers mind and makes them more confident about calling you.
Affordable Billiard Service Website	Another example of a company getting their name and credentials out to the world
Table Pros Website	Table Pros professional website matches their commitment to the job they do for their customers.
M C Billiards Website	Does your website and posting plan include your credentials or are you just depending on the door to open or phone to ring? This company doesn't, they use all of the tools available to them and you should too.